Privacy Behaviour: A Model for Online Informed Consent

Abstract An online world exists in which businesses have become burdened with managerial and legal duties regarding the seeking of informed consent protection privacy personal data, while growing public cynicism data collection threatens healthy development marketing e-commerce. This research seeks to address such by assisting organisations devise ethical management processes that consider an individual’s attitudes, their subjective norms perceived sense control during elicitation consent. It does so developing original conceptual model for consent, argued through logical reasoning, supported illustrative example, brings together autonomous authorisation (AA) theory planned behaviour (TPB). Accordingly, it constructs a rooted ethic autonomy, employs behavioural facilitate mode prioritises users’ interests supports information practices. The also introduces novel concept, attitude , must be present valid. reveals that, under certain tolerated conditions, is possible provided unwillingly remain valid: this has significant ethical, implications.